Microsoft has broken their homepage by introducing peel-back advertisements that act as advertising layered beneath the home page.
According to an article posted at Habari Media Direct, Microsoft has began placing these advertisements at the top right corner of their homepage, that peel back when rolled over.
According to the article "This placement operates on a 24hr exclusive rota and works in conjunction with the Homepage 300x250 Ad box. MSN guarantees that the roadblock will provide exposure to over 350,000 impressions over a 24hr period and encourages clients to include any data on the Peel Back, including video streaming and interactive games."
Advertising like this will h ave an impact on both the agency and client side of interactive advertising because it is a creative execution that will add to the growing list of possible online advertising alternatives.
It will impact myself as a future online media buyer because it will once again alter the way traditional online advertising is structured.
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