Apple 'Breaks' a Webpage

Apple has introduced a pretty cool media placement advertising the iPod Touch. Essentially an embedded video of people's hands using the Touch is placed in the middle of the screen. When the hands rotate the iPod, the elements of the webpage are affected, and they move accordingly. A video of the ad can be seen below:



An article located at Ad Age outlines Apples creative media execution.

This advertisement will have a large impact on the industry, because the innovation will cause a shift in online advertising causing the leading online advertisers to attempt to match and exceed the quality of the advertisement. It has an impact on the client because its creative aspect will no doubt catch the eye of a much higher percentage of individuals than a standard leaderboard of big box advertisement.

It also impacts me as a potential future interactive media buyer as the innovation will create changes in the standard buying process of online advertising, as there will be no defined formula for a creative execution such as this one.