Online Community to Save Tigers?

According to ClickZ.com, Conservation International is introducing an online initiative in attempt to save to only 4,000 remaining tigers on the planet. The online community will combine wikis, blogs, and forums in attempt to raise awareness for the cause.

The initiative will allow Conservation International to spread awareness, and allow everyday citizens to help in ways other than donations.

A representative of Conservation International stated that, "Lots of people around the world don't realize how close we are to losing the tigers," said Mills. "The people who can bring to bear what we need to save tigers are not going to do it unless there is a global movement to do it. We want to create something of an Inconvenient Truth and an Obama Campaign for tigers."

This will have an impact on agency personnel because creative ways will have to be used to relay messages other than spreading brand knowledge. It will impact the media industry because it will be a new way to promote non-profit charity and awareness organizations.

It will also affect me because it makes it clear to me that as a media buyer, I will not be exclusively responsible for buying large corporate identities, but also non-profit organizations and charities.

Microsoft Peels Off A New Online Advertising Concept

Microsoft has broken their homepage by introducing peel-back advertisements that act as advertising layered beneath the home page.

According to an article posted at Habari Media Direct, Microsoft has began placing these advertisements at the top right corner of their homepage, that peel back when rolled over.

According to the article "This placement operates on a 24hr exclusive rota and works in conjunction with the Homepage 300x250 Ad box. MSN guarantees that the roadblock will provide exposure to over 350,000 impressions over a 24hr period and encourages clients to include any data on the Peel Back, including video streaming and interactive games."

Advertising like this will h ave an impact on both the agency and client side of interactive advertising because it is a creative execution that will add to the growing list of possible online advertising alternatives.

It will impact myself as a future online media buyer because it will once again alter the way traditional online advertising is structured.

Apple 'Breaks' a Webpage

Apple has introduced a pretty cool media placement advertising the iPod Touch. Essentially an embedded video of people's hands using the Touch is placed in the middle of the screen. When the hands rotate the iPod, the elements of the webpage are affected, and they move accordingly. A video of the ad can be seen below:



An article located at Ad Age outlines Apples creative media execution.

This advertisement will have a large impact on the industry, because the innovation will cause a shift in online advertising causing the leading online advertisers to attempt to match and exceed the quality of the advertisement. It has an impact on the client because its creative aspect will no doubt catch the eye of a much higher percentage of individuals than a standard leaderboard of big box advertisement.

It also impacts me as a potential future interactive media buyer as the innovation will create changes in the standard buying process of online advertising, as there will be no defined formula for a creative execution such as this one.

Whopper Virgins!

Burger King has combined forces with Crispin Porter & Bogusky to create an innovative and controversial campaign. The campaign focuses on a large-scale case study put into place to see what people who have never tasted a hamburger (Whopper Virgins) think of Burger King`s staple burger.


BK visited remote locations in Thailand, Romania, and Greenland, pitting the BK Whopper up against McDonald`s Big Mac to see what these `Whopper Virgins` preferred.

A series of 15 second teaser commercials have been created to drive traffic to the website. Currently the site consists of a large slideshow that explains the stunt, with a counter beneath it counting the time until the study's results are revealed.

The website is a good example of how online media can be used in conjunction with multiple other media in a campaign to maximize the exposure of the campaign and the impact that it has

An article outlining the media execution can be found here

This execution has an impact on the client, burger king, because it is an attempt to show the consumer (as opposed to tell) that they have the best tasting burgers. It also impacts the advertising industry, as it is a creative execution that is different from typical advertising methods. It impacts me as an advertising student because it shows how interactive media can be used in conjunction with other forms of media to maximize the reach of the campaign.