The article outlines the new campaign, which contain four of the leagues bright young stars, talking to the audience about their past experiences in the league, and pondering the question "is it this year?". The Ad's start with static images, with the player in question turning towards the camera while the rest of the image remains static. The players describe the setting that they are standing in, and talk about the emotional impact it has on them.
this is the first commercial of the series
This article will potentially impact the way agencies market sports and sporting events. It is a new way of attacking sport advertising on TV and depending on the success of the campaign, it will provide sports advertisers with a new insight into advertising. There is also a potential affect on consumers, as they may be able to relate to the advertisements much more than typical sports pieces because there is an emotional aspect that give the athletes a much larger sense of person.
The article has a potential impact on myself as it gives me more of a perspective on advertising potential. It shows how with a little creativity and research, a typical bland teaser advertisement can be transformed into something that really strikes a chord with its target audience.
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