Audi is releasing a new campaign aimed at accentuating the LED fuel-saving running lights in the new A4. The Ad's come in the form of large wall boards in the parking garages of upper-scale office buildings in major Canadian cities.
The boards contain material that causes the lights to reflect when car's headlights hit the sign. The primary goal of the ad's are to get people excited about the A4 - a car that has a lot of competition in its class.
The campaign is complemented with print, TV, and online advertisements, but the parking garage boards are the bread and butter.
The innovative boards show how a particular audience can be targeted. In this case, Audi is targeting business personnel that work in upper-scale office towers. They also show how products such as cars, which typically have fairly standard ads that are not very different from product to product, can be advertised in an innovative way.
These ads will affect the agency, as it will require advertisers to become more creative and innovative to keep up with the competition in the industry. They will also affect the consumers, because if the campaign is a success, it will potentially affect their buying habits.
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