Thursday, November 15, 2007

One Laptop Per Child update




I came across an interesting article with regards to the status of the One Laptop Per Child initiative. The computers are now being manufactured in mass. It is interesting to note all of the big name tech companies backing the project. T-Mobile is outfitting nearly 8500 wireless hotspots in the US that will provide free service to customers who take part in the "give one get one" campaign. EA Games is offering to outfit the laptops with a copy of their popular game Sim City. Other corporations involved either technically or financially include Google, Intel, eBay, Advance Micro Devices, and News Corporation - a pretty extensive list.
The computers are scheduled to be distributed to eight third world countries by the end of the year. It will be interesting to see how this project pans out after it is put into place.

Thursday, November 8, 2007

Googles Advertising blogs

I'm not sure if anybody has been interested (or bored) enough to go so far as to click the "Next Blog" button at the top left corner of the blog screen, but i just finished writing a blog so I figured what the hell, why not.
I don't know if I should say i was surprised or not, but all I found were adverrtisements almost every time i hit the button. In fact, 4 out of the 6 times i hit the link I was forwarded to a different version of the same "Blog"


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sounds like a real interesting blog to me... if you skip down past the advertisements to the actual "blog" section you find this:

Thursday, November 8, 2007
Your 4 p.m. News Headlines

==============================
Top Story
==============================
LIVE VIDEO: O.J. Simpson Back In Court \(NOW\)
MORE DETAILS:

Fairfax Co. Sheriff's Deputy Faces Child Porn Charges
A Fairfax County sheriff's deputy is facing child pornography charges.

MORE DETAILS:

O.J. In Court In Las Vegas
O.J. Simpson is back in court, accused of armed robbery and
kidnapping for a September incident in a Las Vegas hotel room.


Now I'm not sure if this is google milking their own technology for advertising revenue, or a third party using google advertisements on fake blogs, but either way it's a pain in the ass!

Website Launched!

I have tentatively launched my website - www.gregorygerber.com. I intend to adjust and improve some aspects of it, and I will be constantly adding to it, but it is now online!

Learning Spaces

I found our 'field trip' the other day to be rather interesting. Even though we were only able to visit a small selection of learning spaces on campus, we were able to actively view how multimedia is used to teach students in numerous different faculties (humanities, commerce, health sciences, science, and even faculty education). One concept that particularly interested me arose in our discussion outside Kenneth Taylor Hall. Dr. Rockwell told us about how discussions are taking place with regard to changing the physical layout of the multimedia lab to make it a more group oriented workplace.
The idea is to have computers integrated into the desks (below eye level) and have the workstations arranged in groups, so students are directly interacting with each other. This made me think about m experience at work this summer. I worked as an intern at an IT company which utilized a similar concept in the layout of workspaces. The organization was nothing like a typical Office Space office. There was a completely open concept. Only the executives had offices, which even had glass walls. The managers had cubicles, but the fourth wall only ever closed during meetings, and even when it was closed it was made out of fogged glass, so you could still see what was going on inside. The rest of the employees were situated at desks with a completely open concept. The wall dividing them from their neighbour only rose about 2 feet from the desks, and very few employees had more than two walls.
The idea behind this concept is clear. A large portion of the office was a sales floor, and another large chunk was the marketing department. It was designed like this not only to save space, but more importantly to increase employee interaction. It is much easier to ask questions or to ask for help if all you have to do is stand up.
To build on this idea, it was my estimation that the use of instant messaging would be looked down upon (or even banned) in a professional workplace. This was not the case, in fact it was entirely the contrary. Just about every employee had and was using MSN throughout the day (including the executives). Once again, the idea behind this was it is much easier to ask a question while remaining at your desk or on the phone with a customer than getting up and trying to hunt someone down. Now obviously for this to be successful, a lot of trust is put in the employees, but from my experience it was a very successful use of new media in the workplace.

Digital age pen pals

I came across an article online outlining an initiative where high school language students in Washington have undergone a program having them participate in video conferences with students in Senegal. Students were responsible for carrying out the initiative, and for doing background research into each other's cultural and social history.
Reading about thus initiative reminded me of the pen pal project that I am sure many students encountered at some point throughout their academic career. The difference here is that new age technology has allowed these students to interact directly with each other, and have face to face conversations. Personally, I remember very little about y pen pal project other than the fact that I had one. I am sure the students that participated in this event will not soon forget their experience.
This is yet another example of how bringing new media into the classroom enhances education. First off, I am sure that the students were for the most part thrilled to be given this opportunity. The article states how students prepared questions to ask their foreign counterparts, and were able to engage in 'thoughtful inquiry' in real time, providing each other with questions, and answering them instantly.
Exercises such as this demonstrate the capabilities and effects of bringing new media into the classroom.

Tuesday, November 6, 2007

Googling a campaign

I came across an interesting article on Newsweek.com that outlines how candidates in the upcoming US presidential election are exploiting mainstream technology to gain support.
Particularly, John McCain has been shelling a lot of money into internet marketing, using techniques that are relatively new to political campaigning. For example, if google John McCain you will get a 'sponsored link' sending you to a site that solicits campaign contributions for the senator. The tricky thing about this, though, is that if you type in Giuliani (one of McCain's opponents) into Google you are presented with a link to the same site..... McCain's campaign site.
Each candidate has already discovered the powers of youtube and viral video, but this is a relatively new concept with regards to campaigning. McCain is quoted in the article as stating that for every dollar he drops into internet campaigning her gets four back.
Another valid point that this article brings up is the fact that television and print advertising is often ignored. Advertising on Google allows candidates to target people searching for political information, and can allow them to subliminally insert there articles and advertising in a strategic format.
This reminded me of our discussion on businesses controlling Wiki's and blogs in attempt to shape the image of their organization. It is a new for of advertising and it is just another example on how the powers of the web and new media have a direct effect on day to day life.